Don't blog when you have nothing to say
Sometimes you may sit down to write a blog post and draw a complete blank. If this is the case, go and do something else, don't feel you have to write a blog post just for the sake of it. Writing a blog post without much thought will only serve to devalue your blog in the eyes of its readers.
Keep it relevant to your business
There's nothing wrong with getting your personality across in your business blog posts but be careful not to overstep the mark. If people are reading your business blog they aren't interested in what you did at the weekend or any other personal information you may want to share; keep that for a separate personal blog.
Lay out your blog posts so they're easy to read
If you want people to actually read your blog posts then make sure you don't put any barriers in their way. Laying out your blog posts using bullet points or numbered lists will help make them easier to read and scan through as opposed to large chunks of text.
Vary your blog posts
If you continually blog about the same topic again and again people will soon get bored with your business blog. It's worthwhile to put some thought into what you're going to write about and whether people will really want to read it. Another good way to vary your blog posts is to share the responsibility with a member of staff.
Monitor your blog comments
Your blog should be an interactive feature on your website so it's good to allow people to comment on your posts. However, you'll need to make sure your content management system is set up so you can review all comments before putting them live on your site.
Commit yourself to blogging
It's easy to start off blogging regularly only to tail off after a few weeks or months. The key to a successful blog is to post regular, relevant and interesting content so it pays to make time to write content on an ongoing basis.
Don't try the hard sell
Using your business blog as simply another chance for a sales pitch will do nothing for your bottom line or credibility. Many small business owners make the mistake of trying the hard sell through their blog posts rather than providing interesting content people want to read.
Quality matters
Your blog is an important part of your business and as such you should treat it professionally. The quality of your spelling and content matters because your blog is a reflection of you and your business. It's wise to get someone else to double check your posts before making them live online.
Make it easy for people to find information
As with your main website the navigation on your blog should be clear and simple. Categorising your blog posts is a good way to make it easy for people to find the content they are interested in.
Add some background information on yourself
Having a picture of yourself and some background information lets people see the person behind the blog. This can help give your business a public face and a friendlier reputation.
Jamie Fairbairn is experienced in local search & online marketing and has worked with many small business owners to improve their search engine rankings over the past 10 years.
Jamie's blog can be found at http://www.searchblogger.co.uk
Visit http://www.searchblogger.co.uk/category/copywriting/ for more hints and tips on business blogging.
Article Source: http://EzineArticles.com/?expert=Jamie_Fairbairn
Showing posts with label Blogging. Show all posts
Showing posts with label Blogging. Show all posts
Sunday, November 28, 2010
On Blogging and Creating a Blog You Love
Why do we think about writing, and then as writers, we begin think about blogging or creating a blog? Perhaps because it is so easy and perhaps because it is something we can do as a writer for a greater network than what we originally thought possible. The trouble with a blog that most writers find is that it takes away from the time that they have to write the work they need to write.
So then the question becomes how do we go about creating a blog? More to the point how do we create a blog that we love to write on and will not feel it is wasted time and effort?
Writing a blog is simple really, but creating a blog is harder. At least one which, we can really enjoy.
For the ones who aren't technically minded, there is blogger, WordPress, and typepad, or you can, if you are more technically inclined, create one yourself. For most writers, simple getting an account with any one of the many free blogging platforms will do for them and for the long-term. They are often happy with the templates offered and usually will not change much.
As for blogging, I also believe this is the way we showcase our work to people, it is our way to show that we have "got" what it takes, for example, people can "Stumble Upon" a blog, and rate it, but they can participate in this blog.
So how does that help me? this is usually the second question a writer asks. It is not unlike publishing a book, but in many ways it is a bit harder, as you do all the work, promoting it, writing it, and editing it.
Blogging is the one way people can connect and they way that people connect is by writing a blog that people need to go and see. Then it is up to the writer to commit to writing content on a regular basis and continue to write content that people will comeback and read.
This is not to suggest that you will make money, and it should not be the main focus of writing a blog, it should be because you are writing about a topic which you love to write about. Some might suggest writing as a topic. Others will say it is about the art of blogging, but whatever the reasons for your blog, you will need to create one and love what you are writing on it each day.
Rebecca is the author of many hubs on HubPages where The Fastest and Easiest Way to Make Money with Google AdSense? http://hubpages.com/hub/The-Fastest-Way-To-Make-Money-with-Google-AdSense is found and writes about writing on the blog called: Living a Life of Writing. Rebecca publishes lenses on Squidoo as well where you can read How Squidoo has Helped my business http://www.squidoo.com/how-squidoo-has-helped-my-business.
Article Source: http://EzineArticles.com/?expert=Rebecca_Emrich
So then the question becomes how do we go about creating a blog? More to the point how do we create a blog that we love to write on and will not feel it is wasted time and effort?
Writing a blog is simple really, but creating a blog is harder. At least one which, we can really enjoy.
For the ones who aren't technically minded, there is blogger, WordPress, and typepad, or you can, if you are more technically inclined, create one yourself. For most writers, simple getting an account with any one of the many free blogging platforms will do for them and for the long-term. They are often happy with the templates offered and usually will not change much.
As for blogging, I also believe this is the way we showcase our work to people, it is our way to show that we have "got" what it takes, for example, people can "Stumble Upon" a blog, and rate it, but they can participate in this blog.
So how does that help me? this is usually the second question a writer asks. It is not unlike publishing a book, but in many ways it is a bit harder, as you do all the work, promoting it, writing it, and editing it.
Blogging is the one way people can connect and they way that people connect is by writing a blog that people need to go and see. Then it is up to the writer to commit to writing content on a regular basis and continue to write content that people will comeback and read.
This is not to suggest that you will make money, and it should not be the main focus of writing a blog, it should be because you are writing about a topic which you love to write about. Some might suggest writing as a topic. Others will say it is about the art of blogging, but whatever the reasons for your blog, you will need to create one and love what you are writing on it each day.
Rebecca is the author of many hubs on HubPages where The Fastest and Easiest Way to Make Money with Google AdSense? http://hubpages.com/hub/The-Fastest-Way-To-Make-Money-with-Google-AdSense is found and writes about writing on the blog called: Living a Life of Writing. Rebecca publishes lenses on Squidoo as well where you can read How Squidoo has Helped my business http://www.squidoo.com/how-squidoo-has-helped-my-business.
Article Source: http://EzineArticles.com/?expert=Rebecca_Emrich
Three Reasons Why Bloggers Fail
Blogs are started everyday, and yet, with the million of blogs that get started, very few go on to become commercially viable, or even get glanced at. Why? Because as much as blogging is about TRAFFIC, and CONTENT, it is about having the right mindset to take an idea, and put it into action with the ability to make a profit from it. There are, however, three reasons why bloggers fail.
Let's briefly go over the main points.
There are three reasons why bloggers fail....
1) They feel the market is saturated, and there is no room for another blog in that market.
2) They ask, "Why would anyone want to read what I've got to say on the topic?"
3) They think that they can't be original in that niche, as everyone is doing the same.
Let's just extend each point a little....
1) In any market, there is always room for one more take on a subject. In the internet marketing niche, the market is crammed with bloggers offering content on how to make money online, and there will always be a new take on an old subject. So don't feel that you can't offer something new, or won't be looked at.
Of course, you do have to look at branding...
2) Why would anyone want to read my content? Simple. People love reading new stuff. And if you have a new angle on something, then all the better. So don't fret that you won't get anyone reading your blog. It's likely that whilst you won't get 10, 000,000 people reading it, you will get at least more than 10 reading it. 10 is better than none.
3) Can you be original in a saturated niche? Yes. It's all about branding, and perception of something new. A teacher used to say to me at university, No content is 'new' it's just perceived as 'new.' Most content is just a rebranding of something else.
Think of POP MUSIC, FILMS, BOOKS, they are the same old stories rehashed and remade.
So, as long as you can pick out a branding angle for your product, i.e, your blog, then you have just a good a chance as any of gaining a readership.
I hope that's a little inspiration to get you started and to understand the top reasons why bloggers fail at blogging.
Next, If you are a complete newbie, then why not go to this link below, and grab your FREE ebook on mistakes newbie bloggers make when they first start blogging.
http://www.secrets2bloggingsuccess.com
IF you are a complete newbie at blogging, and want some more tips, then why not go to this link below and get the full lowdown on starting your own blog.
http://www.problogger.net/31dbbb-workbook/
Article Source: http://EzineArticles.com/?expert=Chris_Gaynor
Let's briefly go over the main points.
There are three reasons why bloggers fail....
1) They feel the market is saturated, and there is no room for another blog in that market.
2) They ask, "Why would anyone want to read what I've got to say on the topic?"
3) They think that they can't be original in that niche, as everyone is doing the same.
Let's just extend each point a little....
1) In any market, there is always room for one more take on a subject. In the internet marketing niche, the market is crammed with bloggers offering content on how to make money online, and there will always be a new take on an old subject. So don't feel that you can't offer something new, or won't be looked at.
Of course, you do have to look at branding...
2) Why would anyone want to read my content? Simple. People love reading new stuff. And if you have a new angle on something, then all the better. So don't fret that you won't get anyone reading your blog. It's likely that whilst you won't get 10, 000,000 people reading it, you will get at least more than 10 reading it. 10 is better than none.
3) Can you be original in a saturated niche? Yes. It's all about branding, and perception of something new. A teacher used to say to me at university, No content is 'new' it's just perceived as 'new.' Most content is just a rebranding of something else.
Think of POP MUSIC, FILMS, BOOKS, they are the same old stories rehashed and remade.
So, as long as you can pick out a branding angle for your product, i.e, your blog, then you have just a good a chance as any of gaining a readership.
I hope that's a little inspiration to get you started and to understand the top reasons why bloggers fail at blogging.
Next, If you are a complete newbie, then why not go to this link below, and grab your FREE ebook on mistakes newbie bloggers make when they first start blogging.
http://www.secrets2bloggingsuccess.com
IF you are a complete newbie at blogging, and want some more tips, then why not go to this link below and get the full lowdown on starting your own blog.
http://www.problogger.net/31dbbb-workbook/
Article Source: http://EzineArticles.com/?expert=Chris_Gaynor
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